31 Years Young
December 1977, a small company was created on the month of December called Texas Novachem Corporation, a specialty soap manufacturer making hand cleaners and various products for the commercial printing industry.
The main product line was called MicroBrush Hand Scrub, and it successfully manufactured hand cleaner for the commercial printing industry through distribution and partners around the country well into the 1980’s. In the mid 1980’s, founder and owner, Scott Self, decided to make a change in the company towards selling direct to the end user. UPS Ground had just made itself available to small business with very competitive pricing and now there existed an avenue to get product to end user customers efficiently and cost effective.
The tele sales market had opened up quite a bit in the 1980’s as well, and thus began the marketing push to get dirty hands to try the MicroBrush Hand Scrub. The team pounded the phones with lots of intensity. The company grew and people began to talk about the product in all corners of the country.
The next major stage of the company was in 1990. Two aspects dramatically changed the outlook of the company. First, the abilityto buy a building on the interstate, and no longer renting or leasing factory space. We are still in that 20,000 square foot building with plenty of room to expand the building when the demand requires. Second, was changing our name from MicroBrush Hand Scrub to ProSoap Hand Cleaner. The move was very simple, ProSoap was more easily translated in other languages around the world. The word MicroBrush was confusing and difficult to translate in languages such as Japanese and Chinese.
The move to a new name also enabled us to have a simple Toll Free 800 Number… 1-800-PRO-SOAP. Which before the web commerce age, was a really big deal! 1-800-Pro-Soap brought a lot excitement to the team and for the next ten years continued to market the hand cleaner to the end user.
Obviously, it is difficult to fill you in on everything that the company has gone through in 31 years, but these are the major company changes. In 2004, ProSoap made a big change to webstore E-commerce solutions from Netsuite. The www.ProSoap.com webstore was born and carried us to the next level of service for our expanding customer base.
In short conclusion, we are still making hand cleaner for our direct customers in the lower 48 states and around the world in Asia and Europe. We love making and selling hand cleaner to our faithful customer base and want to continue serving each and every one of them for years to come.
